The Topics API will remain part of the collection of APIs that we expect the ads ecosystem to test during 2023 – and we hope the testing feedback we hear and the implementer experience we gain will be valuable contributions in future work towards cross-browser standards work in this space, however long that takes.Įven if Chrome does manage to drop support for third-party cookies in 2024, other aspects of the not-so-private legacy ad tech regime look likely to linger several years beyond that point. In the near term, however, Chrome is unable to remove third-party cookies (expected in 2024) without making some privacy-improving replacement technologies available. In the long term, the Privacy Sandbox effort aims to converge with other browsers on APIs that we all agree are appropriate for the Web and useful for online advertising without cross-site tracking. Your response to this proposal, and the related responses from WebKit and Mozilla, make it clear that without changes or new information, Topics in its current form is not likely to gain multi-browser support or progress along the W3C standards track.
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